Even though I love special pens and paper, I have to admit a lot of the stationery supplies in my home are actually promotional items. One of my daughters gets so many she told me she’d feel like a chump if she actually paid for these items (James Ward in The Perfection of the Paperclip calls this type of behaviour the “stationery equivalent of freeganism”). Even though she works in the tech sector, she is still given lots of pens and paper. So why are pens and paper still considered a great promotional giveaway item in the digital age? In short, because companies find it works. According to a survey carried out in 2016 by the Promotional Products Association International (alright so it doesn’t appear to be an unbiased source) companies consider promotional items more effective than social media and nearly as effective as all other media. Companies like to supply a useful product and consumers like to get them and use them. In fact, 81 percent of consumers keep promotional products for more than a year.
So starting with pens, as they seem to be the most popular item to use as a giveaway, here are some of the promotional desk items around our house.
Pens – Only hotels that don’t want you to walk away with their pens and non-profit organizations hand out stick pens. Most of the time, I don’t even pick them up which is why I don’t have a reminder of my fabulous stay at the Ramada in Grand Forks, British Columbia.
Not only do most companies do better than stick pens, it seems just offering a pen is not enough. Many of the pens have a highlighter at one end, and one highlighter I have, has sticky flags on the end.
I even have a pen with hand sanitizer on the end which seems a bit odd but I guess it falls into the category of handy things to have in your bag.
Occasionally you can find something really different like the APEGA pen where when you click on the end, it lights up in a rainbow display of colours like a rave glow stick (the photos don’t do it justice, it really flickers and glows). This pen is from a few years ago when oil and gas prices were higher so the party is pretty much over for them now but still, what were you thinking Association of Professional Engineers and Geoscientists of Alberta?
Pencils – It seems pencil giveaways are mainly aimed at kids but I do have a nifty little set that comes with two recycled pencils, a recycled pen, and a little wooden sharpener. One of the pencils is a bit shorter in order for it all to fit into the cylindrical cardboard container (all made in China). It gives off an eco-friendly vibe that is a bit jarring for a mining company.
Paper – Paper is also a frequent giveaway mainly as shopping lists or pads of post-it notes but I do have a couple of nice promotional journals. The paper in the domain.com one is creamy and surprisingly good quality. I also like the built-in ribbon bookmark, elastic closure and the pocket on the inside back cover. Domain.com you have impressed me as a classy company, too bad your website doesn’t give the same impression.
The Resolver journal is not quite as good quality but not bad and both of them get bonus points for keeping the branding somewhat subtle. Both journals have nicely rounded corners but I prefer a binding that allows the journal to lie flatter when opened than either of these journals.
It seems promotional pens and paper are going to be given away for years to come.
If a promotional item was a person they would be a bit brash with a “remember me, remember me” kind of attitude. Not really a close friend but you still hang around with them because they are useful.