When my daughter came home to visit for the Thanksgiving weekend she brought a super cute collection of Asian stationery her friend Sarah gave me to discuss on the blog. I think I may have literally squealed with delight when I was told I could keep it. It is a mix of writing paper, envelopes, little notes, and page marker sticky flags. The paper quality of these items isn’t great, they are mostly a bit thin, but they have an extremely sweet esthetic. This sort of look is called kawaii in Japanese and originated there, but it is also common in other Asian countries like China, Hong Kong, South Korea, and Thailand. There are a few theories as to why this style is so popular even among adults in Asia but most commentators explain it as harmless escapism. Adulthood is generally stressful there compared to the carefree innocence of childhood.
So just what was in the package? Here is a breakdown of the items:
Little Friends stationery – This is a pad of pastel coloured, lined notepaper with every page being different. All of the pages have whimsical characters, none of which I recognize, and sayings like “To get the full valus of joy you must have someone to divide it with”. These saying don’t really make grammatical sense but you know what they mean. The back of the pad says it is made in Korea by i-Zone. When I looked up the company, it came up as manufacturing and selling automotive parts in South Korea so this is either a bizarre sideline or there is more than one i-Zone Company in Korea.
Animal Mints stationery notepaper and envelope – I believe this stationery set came from the Japanese variety store called Daiso. Daiso has over 3,000 stores worldwide but only one in Canada (in Richmond, BC). I was once given a postcard colouring book of vegetables from this store so not everything they sell is kawaii, some is just odd.
Hello Happy Macaron and Hope Clover stationery – I couldn’t track down where these sets of notepaper with matching vertical envelopes came from but they also have sweet illustrations with slightly weird sayings.
MashiMaro envelope – MashiMaro is a Korean rabbit character that goes against the standard manga trope with his small eyes and bad attitude. On this envelope he is not wearing a toilet plunger on his head as he is commonly portrayed.
Sumikko Gurashi notes – This is usually translated as Things in the Corner which sounds somewhat alarming to me but are supposed to evoke the coziness of a coffee shop. They are a strange mix of animal and food characters created by the San-X company of Japan.
Fold over animal notes – These cute little notes are designed so when folded over you get a different picture of the characters. They would have made perfect notes to put into lunchboxes but alas they have come into my life about 15 years too late for that.
Other little treasures in the package include animal page marker sticky flags and notes. I especially like the penguin note with flowers and hearts.
Thailand Post padded mailing envelope – This wasn’t part of the package from Sarah but I thought I would include it because it is another example of this style. It is a standard envelope issued by the Communications Authority of Thailand and Thailand Post. It makes me wish Canada Post would try a bit harder.
Thanks again for the fun stationery, Sarah!
If this stationery were a person, they would be kind-hearted and nostalgic with a charming smile and big glasses.