It was recently my birthday and, following with tradition, I received a few birthday cards. Two of them were handmade and all of them were from women which confirmed a Carlton Cards statistic that claimed that 70 percent of all card purchases are made by women. I tried to find out when the custom of giving birthday cards began but all I could find was the history of greeting cards in general. Even the Hallmark Cards site only made special note of Christmas, Valentine’s, Mother’s Day, and Father’s Day when discussing the history of their company. Maybe because birthday card purchases happen all year round, card companies take that market for granted even though it is estimated to be 60 percent of all greeting card sales.
I couldn’t even find out when celebrating birthdays began but I, for one, am glad we take a moment to give thanks for another successful trip around the sun. I have a sentimental streak so have kept a stash of old birthday cards. The ones from my parents mean the most to me now.
I also get a real kick out of seeing how graphic design has changed over the years.
While designs change, the personalities of the givers stay the same. The same friend who gave me the kittens card when I was nine, sent me a text birthday greeting with a photo of her cat this year.
I love penguins so have received a lot of penguin cards over the years. I mustn’t be the only one who loves penguins as Hallmark even had a “Penguins” line for awhile.
So here’s to birthdays and to those who keep the birthday card tradition alive!